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The struggle for quality content and independent journalism in digital media

In the last few years, we all witnessed how the landscape transformed to everything digital and how media industry as a whole has significantly changed in unprecedented ways.

Digital media, unequivocally, has become an integral aspect of our lives so much so that we categorically spot it all around us.

We tirelessly rely on digital media in our day to day functioning; be it on mobile phones, computers or our television screens.

As the digital world unfolds around us, social media is becoming much more regnant and widely prominent among people.

They are being bombarded with a humongous array of sources to pick from, in terms of accessing news and staying on top.

Subsequently, these possibilities have formulated an audience that expects news on numerous channels, on a dime. In that event, of disclosing the news instantaneously as soon as it crops up, the quality of the content has acutely suffered.

In an effort to keep their audience engaged via live updates on social media, television, radio etc, many journalists have acknowledged the fact that they now tend to spend less time in analysing or prioritising the news and undergoing the concrete details of the issue before eventually revealing it.

Hence, Digital media has codified a brand new trend of focusing on quantity at the very cost of brutally compromising the quality.

With the huge proliferation of channels, there is an urgency to take account of the power of content and its significance in maintaining its existing audiences intact and satisfied.

The emergence of digital media has also posed serious threats on the legitimacy and credibility of the news.

There is a lot of fake news that’s spread all across the world through digital media which is indubitably a growing concern for countless media professionals.

According to some analysts, it’s a war like situation going on between truth and unverified or fake news with the advent of digital media and more accurately social media.

A sheer lack of objectivity and in-depth investigation prior to the process of reporting the news has also unveiled and therefore amply needs to be addressed.

Though fake news has always been around prior to the rise of internet however its percentage, today, has inexorably doubled.

What you may have sensed by now is that while the quality and accuracy of news has been questioned time and time again in the presence of digital media and more precisely social media however this platform has substantially provided a voice to distinctive conflicting opinions instead of one particular stance as we had previously seen in newspapers or even television channels.

It’s a general practice, more or less, exercised in all parts of the world, that the government regulates both print and electronic media which gravely sabotage independent journalism.

Such non-transparent practices wedded-to few media players sorely stand on the way of free and transparent reporting.

One key finding unravels that issues like political interference, limited resources, ownership of media exists all across the globe heedless of a country’s geography or economic status.

In such a scenario, digital media has come forth as a stage for independent journalism while simultaneously turning out to be a battleground for those striving to control information.

There is no denying the fact that transparency and accuracy can’t be acquired without a healthy, potent and independent media.

Tweeting, blogging, podcasting, face-booking have collectively changed the face of the news media in the current age. All these bloggers, tweeters and citizen journalists should therefore be held responsible for shaping the future of quality journalism.

For independent journalism to boom there is a need to formulate such policies that ensures the evolving needs of journalism in the society by engaging policymakers, academics, regulators along with the media players.

Until the industry discovers a befitting business model to promote quality journalism, we all, should thrive for an auspicious future in the digital world. As the saying goes, we all stand together.

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